Reaching new audiences for Culture Warrington

We were really pleased to work with Culture Warrington on the development of their Marketing and Audience Development strategy. Culture Warrington is a charitable trust delivering arts, heritage and events across the local community and in its venues – the Pyramid & Parr Hall and Warrington Museum & Art Gallery.

As a newly formed cultural body, our brief was to develop a strategy to enable Culture Warrington to position itself as leading arts and heritage activities in the local area, whilst also developing the distinct brands of its venues – the Pyramid & Parr Hall and Warrington Museum & Art Gallery. A key part of the brief was to provide an insight into current audience profiles and to develop a strategy to enable the Culture Warrington venues to jointly inspire new and existing audiences from across the region.