Community marketing campaign for Foundation for Peace

We created the Peace of Cake fundraising campaign for national charity, The Tim Parry Johnathan Ball Foundation for Peace.

Peace of Cake was the dream of one of the charity’s service users – to create peace by bringing people together from all different backgrounds to share a slice of Victoria Sponge and a peaceful thought. We turned their fantastic idea into a community fundraising campaign, to reach new donors and drive community support. Our work included devising the campaign proposition, launch strategy and developing all the campaign materials.

Peace of Cake calls for all amateur bakers to get stuck into some baking to raise money for a very worthwhile cause, and our campaign was kicked off with support from Oscar winning actress Emma Thompson, and the Great British Bake Off’s Paul Hollywood.