Building a case for support for the Vegetarian Society

The Vegetarian Society asked us to help them develop a new case for support for fundraising materials; this followed the launch of the Society’s five year strategy and a move towards promoting the environmental benefits of vegetarianism and meat reduction.

The Society felt their communications needed to be clearer about the impact they had made in recent years, and reach new audiences with compelling stories about vegetarianism. As part of this we took in the views of current and potential supporters with a ‘Spill the Beans’ campaign and worked with the Society‚Äôs senior management team to define the key aims for fundraising and communications.